Clash of the Titans

Google and Facebook have been keeping each other under focus for years. One being a social networking muscle and the other being the ultimate search engine, neither could have predicted that one day they will face off in such a direct competition over the internet savvy consumer.

Both giants of new Internet Age managed to build successful brands pursuing fundamentally different marketing strategies. Yet, many tend to forget that digital consumer market is highly fragmented, which gives opportunity to tap a market segment creating value within a single niche. They say that a fierce battle between Facebook and Google+ is about begin, but the question arises, is there a need to compete when both can enhance their platforms by sharing one common playground?

The younger Facebook, which has been holding the crown in social media since the fall of MySpace, knows what the young and tech savvy consumers want. Thus, FB succeeded in expanding its outreach through a set of digital devices of a modern digitally well equipped consumer, enabling social connectivity regardless of the external circumstances. It goes without saying that Facebook accomplishes its goal of maximizing social exposure of its users within various channels of its platform.

But then again, having realized the dramatic time shortage in modern society, Google focuses on a time efficient approach by creating a unified platform that helps not only access integrated ecosystem with a single sign in, but also navigate faster and easier within a real-time information stream. This is where Google+ jumps in facilitating the broadcast within selected groups in social context giving its users a freedom to choose the way they want to build their social connections.

Read the original article written by Judy Shapiro on AdAge

http://adage.com/article/digitalnext/google-thing-happen-facebook/228554/