Social media user

Social media became a global phenomenon. It connects people with what they watch and buy. In the United States social media represent 80% of the internet users. Social media’s popularity is increasing.

Social networks ... the top online destination globally

According to a study led by Nielsen in the “Social Media Report, 2011,(page12)”, “In a look across a sample of ten global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60% of active internet users.” In Australia they spend the most time visiting social networks about 7 hours and 17minutes per person. In France, almost a quarter that is to say 9.6 million of internet users visited social networks. In Germany, internet users spend more time on social networks than on the other sites that is to say 12.7 billion minutes during May 2011. In Switzerland social networks represent 60% of active internet users. (Source: Nielsen).

And you, what is your time spent on social networks ?

Who is the typical user of social media ?

According to a survey led by the Pew Research Center’s Internet and American Life Project, from February 2005, August 2006, May 2008, April 2009, May 2010 & 2011, in the US the typical user is a woman aged between 18 and 29. There are no differences in the use of social media in regards with the race and ethnicity, household income and education level.

But social networks are not aiming only young people...

Another information which is interesting concerning the social media users is that now 65% of adult internet users use a social media like MySpace, Facebook or LinkedIn whereas they were 61% a year ago. (Source: Pew Research Center). So there is a growing interest of adult users in the social networks.

And what about social media users’ feelings about the subject?

According to the same study of the Pew Research Center, “Fun”, “Great”, “Interesting”, “Convenient” and “Good” are the top 5 words given by the users to describe their experience with the social networks.

Source: Pew Research Center

The use of social media is not about to end...