As stated in the previous article, there is a definite winner. Google + would also be the winner to convert brands to it.
1- Facebook has a low CTR (Click-through-rate) on ads which makes it unattractive for paid search ads driving to Facebook. The adverts that appear when needs arise are not relevant and so will be dismissed as unattractive to the user. Google is more efficient in its adverts model. Firstly Google adverts are much more measurable as to where the investment goes. Secondly adverts are ranked based on their relevance to the needs arising. This makes Google + more attractive for advertisers.
2- Everybody sees the brand differently. Brands can suffer from obsolescence if not changed or customized at specific periods, for instance seasonal chnages in adverts or advertising based on current events. That's why Google + is more relevant to advertisers as it allows a customization to meet individual needs.
1- Facebook has a low CTR (Click-through-rate) on ads which makes it unattractive for paid search ads driving to Facebook. The adverts that appear when needs arise are not relevant and so will be dismissed as unattractive to the user. Google is more efficient in its adverts model. Firstly Google adverts are much more measurable as to where the investment goes. Secondly adverts are ranked based on their relevance to the needs arising. This makes Google + more attractive for advertisers.
2- Everybody sees the brand differently. Brands can suffer from obsolescence if not changed or customized at specific periods, for instance seasonal chnages in adverts or advertising based on current events. That's why Google + is more relevant to advertisers as it allows a customization to meet individual needs.
3-In business if adverts cannot be evaluated based on investment value then it becomes unattractive as the manager cannot provide a detailed evaluation of tracking the investment. Furthermore information is power in business which makes Facebook unattractive as post click engagement of non-Facebook ads driving to Facebook. Again Google + is more relevant and useful to marketers here.
Following is an example of a Google + brand page for Coca-Cola :
Following is an example of a Google + brand page for Coca-Cola :
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